Terms of Service
These terms are a contract between AARDINOVATIONS PRIVATE LIMITED ("LineUp", "we", "us") and the business or person using LineUp ("you"). By creating an account, joining the waitlist or using LineUp, you agree to them. If you use LineUp for a business, you confirm you can bind that business.
1. The service
LineUp lets businesses connect WhatsApp and Instagram, build AI bots, send WhatsApp message templates, and capture and manage leads. We may add, change or remove features. Some features may be in early access or beta.
2. Who can use LineUp
- You must be a legitimate business or professional, at least 18 years old, and able to enter a contract under Indian law.
- You must give accurate information and keep your login and access tokens secure. You are responsible for activity under your account.
3. Your WhatsApp and Instagram accounts
- You need your own WhatsApp Business Account and/or Instagram professional account, and you must have the right to connect them.
- You must follow Meta's terms, including the WhatsApp Business Terms, Business Messaging and Commerce Policies, and Instagram's platform rules. Meta may restrict or suspend accounts or message quality limits. We are not responsible for Meta's decisions.
- LineUp is an independent product. It is not made, owned or endorsed by Meta, WhatsApp or Instagram.
4. Messaging rules
- Consent: you must only message people who have agreed to hear from you on that channel. You must honour opt-outs promptly.
- Templates: message templates for business-initiated chats must follow Meta's categories and approval process. You are responsible for template content.
- No spam or misuse. Do not send unsolicited bulk messages, scams, misleading content, or anything unlawful, hateful, harassing or sexually explicit.
- Prohibited goods and services under Meta's policies or Indian law (for example, illegal items or gambling where not permitted) may not be sold through LineUp.
5. AI features
Bots use AI to write replies. Replies are generated by Google's Gemini models through Google Cloud, using the instructions and information you provide. AI output can be inaccurate or incomplete. You are responsible for your bot's instructions and for reviewing what it says, including prices, availability, offers, health, legal and financial information. You should tell people when they are chatting with an automated assistant where the law or Meta's rules require it, and offer a way to reach a human. We give no guarantee that AI output is correct or suitable for your purpose.
6. Payments in chats
Where you send payment links through a bot, the payment is between you and your customer and is handled by a third-party payment provider. LineUp is not a bank, wallet or payment aggregator, and is not responsible for payment failures, refunds or disputes between you and your customers.
7. Plans, fees and renewals
- Some plans are free or in trial; paid plans are billed in advance for the chosen period (for example quarterly or yearly) at the price shown when you sign up. Taxes such as GST are extra.
- Plans renew automatically unless you cancel before the renewal date. Fees already paid are non-refundable except where the law requires or we say otherwise.
- Meta charges for WhatsApp conversations or messages separately. Those charges are yours unless your plan clearly says otherwise.
- We may change prices for future periods by giving you notice in advance.
8. Your data
You own the content and customer data you bring to LineUp. You give us the right to host, process and use it only to provide and secure the service, as described in our Privacy Policy. You are responsible for having a lawful basis to collect and use your customers' data, and for responding to their requests. When your account ends, we will delete or return your data as described in the Privacy Policy.
9. Our property
LineUp, its software, design, name and logo belong to us or our licensors. We give you a limited, revocable, non-exclusive, non-transferable right to use LineUp while your account is active. You may not copy, resell, reverse engineer, or use LineUp to build a competing product. If you send us feedback, we may use it without owing you anything.
10. Suspension and termination
You can stop using LineUp at any time. We may suspend or end your access if you break these terms or Meta's rules, put the service or other users at risk, or do not pay. Where reasonable, we will tell you first. Sections that by their nature should continue after termination will do so.
11. Availability and warranty
We work to keep LineUp running, but it is provided "as is" and "as available". We do not promise it will be uninterrupted, error-free or that messages will always be delivered, as delivery depends on Meta and others.
12. Limit of liability
To the extent permitted by law, LineUp will not be liable for indirect or consequential loss, lost profits, lost sales or lost data. Our total liability for any claim is limited to the fees you paid us in the 12 months before the claim. Nothing here limits liability that cannot be limited by law.
13. Indemnity
You will cover us against claims, losses and costs arising from your content, your messages to customers, your breach of these terms or Meta's rules, or your breach of law.
14. Governing law and disputes
These terms are governed by the laws of India. The courts at Bengaluru, Karnataka have exclusive jurisdiction, after the parties have first tried in good faith to resolve the dispute by discussion.
15. Changes
We may update these terms. We will post the new version with a new date and tell you about material changes. Continuing to use LineUp after the change means you accept it.
16. Contact
AARDINOVATIONS PRIVATE LIMITED, India
Email: contact@lineuptech.in