Privacy Policy
This policy explains how AARDINOVATIONS PRIVATE LIMITED ("LineUp", "we", "us") collects, uses and protects personal data when you visit our website, join our waitlist, or use the LineUp app and services. LineUp helps businesses connect WhatsApp and Instagram, build AI bots, send WhatsApp message templates and capture leads.
1. Two roles we play
- Our own customers (the business using LineUp). For information about you and your business, we decide how it is used. We are the Data Fiduciary under India's Digital Personal Data Protection Act, 2023.
- Your customers (people who message your business). When a business connects WhatsApp or Instagram to LineUp, we process these conversations on that business's behalf and on its instructions. The business decides why the data is collected. We act as its Data Processor.
2. What we collect
From visitors and waitlist sign-ups
- Your email address, when you join the waitlist or contact us.
- Basic technical data such as browser type, device and approximate location from our hosting provider.
From businesses using the app
- Account and profile: name, email, phone number, business name, website, GST number (if you provide it).
- Connected channel details: WhatsApp Business Account ID, phone number ID, display phone number and verified business name; Instagram professional account ID, username and follower count. These are fetched from Meta when you connect.
- Access tokens: the Meta access tokens you provide so LineUp can act on your accounts. We treat these as secrets.
- Bots and content: bot names, instructions, templates and business information you give us. These are saved and included in each request so your bots answer in your way. We do not use them to train AI models.
- Billing details: business and tax details needed for invoicing. We do not store full card numbers; payments are handled by payment providers.
From conversations your business handles through LineUp
- Messages, media, phone numbers, profile names and Instagram handles of people who contact your business.
- Leads and details they share, such as name, alternate number, delivery location or order details.
- Message delivery and read status.
3. How we use it
- To provide the service: connect your channels, run your bots, send messages and templates, and show you leads and notifications.
- To generate AI replies from your bot instructions and the conversation.
- To keep the service secure, prevent abuse and fix problems.
- To bill you and meet tax and legal duties.
- To contact you about LineUp, including waitlist updates. You can opt out of marketing at any time.
- To improve the product using aggregated or de-identified usage data.
We do not sell personal data, and we do not use your customers' conversations to advertise to them.
4. WhatsApp, Instagram and Meta
LineUp works through Meta's WhatsApp Business Platform and Instagram APIs. Messages pass through Meta's systems, and Meta's own terms and privacy policies apply to that part. Businesses are responsible for having a valid WhatsApp Business Account and for following Meta's Business and Commerce Policies. We do not claim to be Meta, WhatsApp or Instagram, and we are not endorsed by them.
5. AI processing
To write replies, relevant parts of a conversation and your bot instructions are sent to Google's Gemini models through Google Cloud (Vertex AI), which process them for us. Under Google Cloud's terms this data is not used to train Google's models, and we do not use conversations to train models ourselves. We do not send it to any other AI provider. Businesses can switch the AI off and use keyword replies instead. AI output can be wrong, so businesses should review their bots and keep a way for a human to take over.
6. Who we share data with
- Service providers who help us run LineUp, such as Google Firebase / Google Cloud (hosting, database, sign-in and AI processing) and our payment provider (currently Razorpay). They may only use data to provide their service to us.
- Meta, as needed to send and receive messages.
- Authorities or advisers where the law requires, or to protect rights, safety and security.
- A buyer or successor, if we are involved in a merger, acquisition or sale of assets. We will tell you first.
7. Where data is stored
Our infrastructure is provided by Google Cloud, so data may be stored and processed in India or other countries. Where data leaves India, we rely on providers with appropriate safeguards and follow the transfer rules under applicable law.
8. How long we keep it
- Account and business data: while your account is active. When you delete your account it is removed straight away, and from backups within 30 days. Payment and invoice records are kept for as long as tax and accounting law requires.
- Conversations and leads: until the business deletes them or closes its account, then removed from our systems straight away and from backups within 30 days, except where we must keep them by law.
- Waitlist emails: until you ask us to remove them or we no longer need them.
- Access tokens: removed when you disconnect a channel.
9. Security
We use access controls, encrypted connections, and restricted database rules, and we limit who at LineUp can see customer data. No system is perfectly secure. If we find a breach that affects you, we will notify you and the authorities as the law requires.
10. Your rights
Under the Digital Personal Data Protection Act, 2023 and other applicable laws, you may ask to access your data, correct it, erase it, withdraw consent, and make a grievance. To use these rights, email contact@lineuptech.in. To delete your LineUp account and data immediately, open the app, go to Profile and tap Delete Account, or follow the steps at app.lineuptech.in/data-deletion. We respond to emailed requests within 30 days. If you are a customer of a business that uses LineUp, please contact that business first, as it controls your conversation data. We will help it respond.
11. Cookies and analytics
Our website uses only the cookies and similar technologies needed to run and secure it, and we do not use advertising cookies. If we add analytics we will update this policy and, where required, ask for consent. You can block cookies in your browser; the site will still work.
12. Children
LineUp is for businesses and is not directed at children under 18. We do not knowingly collect children's data. Tell us if you think we have, and we will delete it.
13. Changes
We may update this policy as LineUp grows. We will post the new version here with a new date, and tell you about significant changes.
14. Contact and grievance officer
AARDINOVATIONS PRIVATE LIMITED, India
Email: contact@lineuptech.in
Grievance officer: Grievance Officer, AARDINOVATIONS PRIVATE LIMITED (contact@lineuptech.in)